What I learned on my freelance vacation
or Why the best Shopper Marketing doesn't involve a cardboard end cap.
or Why the best Shopper Marketing doesn't involve a cardboard end cap.
Shopper Marketing can be one of the most powerful points of engagement that you have with a consumer. You're right at the purchase point and able to have a conversation with them about your product or service at the most critical moment in the purchasing decision. So why so much of Shopper Marketing is horrible I'll never understand.
Thankfully I worked with an agency and clients that were better than that. They believe that to have a meaningful conversation with a consumer means turning shopping from a chore into a pleasurable experience. One with value that extends beyond a discount.
